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En la industria de la moda actual, la sustentabilidad se ha convertido en una prioridad definitoria, con empresas como Adidas a la vanguardia de los esfuerzos por crear una economía circular en la moda. La circularidad se basa en diseñar productos que puedan reutilizarse, reciclarse o biodegradarse en lugar de desecharse. Este enfoque minimiza los residuos, conserva los recursos y, en última instancia, reduce la huella medioambiental de la industria. Pero Adidas subraya que la circularidad no es un esfuerzo en solitario, sino un "deporte de equipo" en el que marcas, productores y consumidores desempeñan un papel integral.

Adidas ha redefinido su enfoque del diseño de productos, creando calzado y ropa pensando en la longevidad y la reciclabilidad. Un buen ejemplo es su línea de zapatillas totalmente reciclables, fabricadas con materiales ecológicos que pueden desmontarse y reprocesarse. Este enfoque garantiza que las zapatillas que llegan al final de su vida útil puedan volver como materia prima para nuevos productos en lugar de acumularse en vertederos. Adidas lo considera una parte esencial de su estrategia de apoyo a la sustentabilidad, ya que demuestra que los productos no tienen por qué sacrificar la calidad, el rendimiento o el estilo para ser sustentables.

Un componente importante de la circularidad es la colaboración. Adidas se asocia con organizaciones medioambientales, proveedores e incluso competidores para alcanzar objetivos de sustentabilidad compartidos. A través de estas colaboraciones, trabajan en tecnologías de reciclaje innovadoras, exploran nuevos materiales sustentables y desarrollan normas industriales que pueden ayudar a reducir el impacto ambiental en todo el sector. 

Además, Adidas subraya el papel de la educación del consumidor. Los consumidores de hoy buscan opciones más sostenibles y son cada vez más conscientes del impacto ecológico de sus decisiones de compra. Adidas ha puesto en marcha iniciativas para educar a los consumidores sobre los beneficios de la circularidad y los productos sustentables, fomentando una mayor concientización y alentando hábitos de consumo responsables. Este cambio en el comportamiento de los consumidores desempeña un papel importante a la hora de reforzar las prácticas de producción sustentable en toda la industria.

El cambio hacia la circularidad también impulsa la innovación al empujar a las empresas a explorar nuevos materiales, diseños y procesos de producción. El enfoque circular de Adidas ha llevado al desarrollo de productos que cumplen las normas medioambientales y satisfacen la demanda de ropa de alto rendimiento. Este proceso se alinea con la misión más amplia de la empresa de redefinir la relación entre producción, consumo y residuos, ayudando a establecer un nuevo estándar en la industria.

La circularidad no se limita a la fase de producción; implica crear un ciclo de vida del producto que incluya el reciclaje, la reutilización y la eliminación adecuada. Al asumir la responsabilidad de cada etapa del ciclo de vida, Adidas muestra cómo las empresas pueden reducir su huella ecológica al tiempo que fomentan una economía de reparación y reutilización en lugar de desechar y sustituir. El cambio a una economía circular fomenta la responsabilidad medioambiental a largo plazo y sitúa a Adidas como pionera de la moda sustentable.

En ITG Group, compartimos este compromiso con la sustentabilidad y la circularidad en la industria textil. Manteniéndonos al día de las innovaciones y aprendiendo a fondo sobre las mejores prácticas sustentables, buscamos ayudar a nuestros clientes a seguir siendo competitivos, así como fomentar relaciones duraderas a través de las cuales nuestros clientes tomen decisiones que beneficien tanto al planeta como a su negocio. 

Mediante esfuerzos de colaboración, un servicio personalizado al cliente y un enfoque en el éxito a largo plazo, estamos orgullosos de ser un aliado comercial de confianza en la industria textil, guiando a nuestros socios hacia un futuro sustentable.

The Atacama Desert in Chile, one of the driest places on Earth, has recently become a grim reminder of the consequences of fast fashion. The world’s consumption of inexpensive, mass-produced clothing has led to an overwhelming amount of textile waste, with thousands of tons of discarded clothing accumulating in Chile’s desert landfills. In particular, secondhand or unsold clothing often arrives in Chile via imports, with vast amounts ending up in the desert due to the high cost of recycling, repairing, or exporting it further.

The cycle begins with mass-production factories producing fast fashion pieces, which are quickly shipped across the globe. A considerable portion of this apparel, however, remains unsold or gets discarded after a short lifecycle. In Chile, these discarded items are imported with the intent of reselling, yet only a portion is deemed good enough for the local market. Much of it, deemed unwearable or unsellable, gets dumped in open landfills in the Atacama Desert, where it remains for decades due to the synthetic materials that make up much of fast fashion. These garments often contain plastic fibers, which take hundreds of years to decompose, and the accumulation creates severe ecological issues for the region.

Beyond just being an eyesore, these textile dumps impact the environment in complex and often harmful ways. Synthetic fibers can leach chemicals into the ground and contaminate nearby water sources, affecting local communities and ecosystems. Additionally, clothing dyes and treatments often contain toxic substances, which can further pollute the soil and water. Local environmental advocates and NGOs have voiced concern over the devastating effects on the region’s flora, fauna, and people who rely on these resources. However, with a lack of international regulations or responsibility from fashion brands, the issue remains largely unresolved.

Chile’s clothing dumps highlight the economic and environmental burdens fast fashion places on developing countries. While the global fashion industry profits from cheap, disposable clothing, countries like Chile bear the consequences. The piles of clothing in the Atacama Desert serve as a stark symbol of consumerisms environmental cost and the need for change within the fashion industry. Sustainable practices such as recycling programs, using biodegradable materials, and creating awareness of responsible consumption are essential steps toward addressing this crisis.

Efforts from local organizations and environmental groups are aiming to bring global attention to the problem and promote sustainable alternatives. There is also a growing push for fashion brands to take accountability for their products’ full lifecycle and invest in recycling or upcycling initiatives that prevent waste from reaching countries like Chile. With the right support and global cooperation, it’s possible to shift towards a more sustainable fashion industry that values quality and environmental responsibility over quantity.

Ultimately, to address the fast fashion crisis effectively, the industry must work internationally to rethink its impact. At ITG Group, every thread of our international team is committed to finding solutions that benefit the industry. Like many other companies, we are in the learning phase on textile sustainability issues because we have a social responsibility and seek to drive our customers towards this transition through effective solutions.

In recent years, the textile sector has been at the center of a crucial transformation. What was once seen as an emerging trend has now established itself as an urgent necessity: sustainable fashion. Sustainability is no longer an option or an aspirational concept, but a standard that redefines production processes and the life cycle of garments.

The key to this change lies in upcycling, a technique that promotes the reuse of existing garments and textile waste to give them a second life, thus avoiding the unnecessary use of new resources and the generation of waste. This approach, rather than being a simple creative process, is aimed at mitigating the major environmental impacts that the textile industry generates globally. 

An example of this, is the work of designer Erica Vega, who has focused on giving garments a second life. “We recycle discarded jeans, rescuing their value and avoiding their final destination in landfills”, explains Vega. To fully grasp the urgent need for projects like the one Erica works on with her foundation Futuro Verde, a project that is committed to upcycling, obtaining raw material from fairs, donations or directly from brands that collaborate with them, it’s essential to recognize the scale of the environmental impact associated with traditional textile production.

The industry is one of the largest polluters globally, responsible for significant water consumption, chemical runoff, and waste generation. For instance, the United Nations estimates that the fashion industry accounts for approximately 10% of global carbon emissions, surpassing even the aviation sector. Understanding these figures underscores the pressing need for a paradigm shift; sustainability is not merely a trend but an essential response to a systemic crisis that affects our planet.

Denim, for example, is one of the pieces that has the greatest water impact in its production. From the cotton seed to the pair of jeans that reaches our hands, it is estimated that up to 10,000 liters of water can be consumed per garment. In response to this challenge, denim recycling has emerged as an efficient solution to reduce the demand for new materials and reduce fashions environmental footprint.

The reuse process not only involves a change in the way we produce, but also in the mindset of the consumer. The industry is beginning to close the textile cycle by promoting a culture that values durability and recycling, rather than quick, disposable consumption. This is reflected in initiatives that collect post-consumer jeans, transform them into new garments, and advocate conscious and ethical consumption.

In Latin America, textile waste and overconsumption continue to be major challenges, but the growing adoption of circular fashion and recycling is paving the way for a more sustainable future. This movement not only responds to a social demand, but also seeks to encourage greater transparency and accountability in all phases of a garments life cycle.

In addition to environmental concerns, the social implications of sustainable fashion cannot be overlooked. The fast fashion model often relies on exploitative labor practices, with workers in developing countries facing poor working conditions and inadequate wages. By adopting sustainable practices, companies can not only reduce their environmental footprint but also foster ethical labor standards. Emphasizing fair trade and transparency in the supply chain creates a more equitable fashion ecosystem, where consumers can feel confident that their purchases support humane working conditions and empower local communities.

Education plays a pivotal role in this transition. Consumers must be equipped with the knowledge to make informed decisions about their clothing purchases. This includes understanding the materials used, the production processes, and the true cost of cheap, fast fashion. Brands can contribute to this education by sharing stories about their supply chains and the environmental impact of their products. Initiatives such as workshops, online campaigns, and partnerships with educational institutions can raise awareness and inspire a shift in consumer behavior towards more sustainable choices.

We are at a turning point. Responsible fashion has gone from being an option to becoming a norm within the textile industry, driving a structural change that seeks to positively impact both the environment and the communities that depend on this industry.

ITG Group joins this vision, committing to support innovative solutions that contribute to sustainability in the textile sector. From the implementation of cleaner technologies to the promotion of responsible production practices, we continue to weave a future where fashion and respect for the environment can coexist harmoniously.